In this guide we will share some advanced prompting techniques to extract powerful insights from customer reviews. Each of these prompt templates can be used in the quick chat or turned into a full report.
Use these prompts to uncover the exact language, emotions, and motivations that drive your customers—so you can speak directly to their hearts and minds.
Core Principles
Capture Customer Language
Ask Iris to explicitly look for the language that customers use.
Instead of: "What do customers think about our product?"
Try: "What exact phrases do customers use when recommending our product to friends?"
Look for Emotional Drivers
Ask Iris to look for emotional words or phrases to get a better sense of how customers feel when they're providing feedback.
Instead of: "Why do people buy?"
Try: "What emotional transformation do customers describe experiencing with our product?"
Be Specific and Provide Details
Be specific in your prompts to help Iris identify the exact feedback that you're looking for.
Instead of: "What are the pain points of the customers?"
Try: "What was happening in customers' lives that made them desperately need our solution?"
Quick Chat Prompt Templates
Capturing Authentic Customer Voice
"How do customers describe our brand and product in their own words?
"What metaphors or comparisons do customers use when explaining our product?"
Understanding the Customer Journey
"What are the specific moments or triggers that made customers start looking for a solution?"
"What doubts or hesitations did customers have before purchasing, and what overcame them?"
Extracting Emotional Insights
"What feelings do customers express before vs. after using our product?"
"What emotional benefits do customers mention?"
"How do customers describe the feeling of their problem being solved?"
Identifying Customer Segments & Personas
"What different types of customers emerge based on their reasons for buying?"
"What life situations or demographics do customers mention in their reviews?"
"How do different customer segments describe their needs differently?"
Mining for Ad Copy
"What customer quotes would make powerful headlines or testimonials?"
"What transformations do customers describe in before/after terms?"
"What specific results or outcomes do customers quantify in their reviews?"
Advanced Techniques
The "Social Proof" Extraction
"In what social situations do customers mention using or discussing our product?
"What do customers say their friends/family said about their purchase?"
"How do customers describe the reactions of others to our product?"
The "Objection Buster" Research
"What concerns did hesitant customers have that were proven wrong?"
"What surprised customers most about our product (in a positive way)?"
"What do customers say to defend their purchase decision to skeptics?"
The "Identity & Aspiration" Analysis
"How do customers describe themselves when explaining why they chose our brand?"
"What type of person do customers say our product is 'perfect for'?"
"What lifestyle or values do customers associate with our brand?"
Competitor Analysis
Analyzing competitor reviews can reveal gaps in the market and help you position your brand more effectively.
Below we have included prompt examples that can help you understand what competitors are missing and how you can differentiate your messaging.
Understanding Their Customer Language
"What exact phrases do their satisfied customers use that we could speak to?"
"How do their customers describe the category/problem space?"
"What jargon or insider language do their customers use?"
Discovering Positioning Opportunities
"What do their customers love that the brand doesn't emphasize in marketing?"
"What assumptions do their new customers have that get corrected in reviews?"
"What alternative uses have their customers discovered?"
Finding Their Vulnerable Segments
"Which customer types express buyer's remorse and why?"
"What triggered their dissatisfied customers to try the product initially?"
"What promises does their marketing make that customers say aren't delivered?"
Uncovering Switch Triggers
"What makes their customers consider trying other brands?"
"What do their customers say they'll do differently next time?"
"What competing brands do their customers mention considering or trying?"
Mining Their Customer Stories
"What origin stories do their customers share about finding the brand?"
"What mistakes do their customers admit making with the product?"
"How do their long-term customers describe their relationship with the brand?"